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Product Launch Email Template: Subject Line and Example

A product launch email tells people who already know you that something new is out, why it matters to them and what to do next. The subject line has to carry the news on its own; the body leads with it, gives three benefits tied to real features, says the price, and ends with one button.

Get these right before you write

  1. 1Put the news in the subject line; โ€œBig news insideโ€ gets skipped.
  2. 2Tie each benefit to a feature, so it reads as a fact, not a slogan.
  3. 3One call to action; a second button halves the clicks on the first.
  4. 4If there is a launch offer, give its end date.

Structure

The document opens with these headings and blanks.

Product launch email
Subject: [the news, in under 50 characters]
Preview text: [one line that adds to the subject]
[The news, in one sentence.]
[The problem it solves for you.]
[Benefit] โ€” [feature behind it]
[Benefit] โ€” [feature behind it]
[Benefit] โ€” [feature behind it]
[Price and where to get it. Launch offer, until [date].]
[Button: one action]
[Sign-off]

A complete example

Written by the AI from this brief, exactly as the workbench would write yours:

A launch email from Fernbrook Tea to its customers announcing Cold Brew Pouches: tea bags made to steep in cold water in the fridge overnight; three blends (jasmine green, peach oolong, hibiscus mint); each pouch makes one litre; plastic-free, compostable pouches; a box of 10 costs $14; available now on the website, in stores from 15 April 2027; launch offer: 20% off with code COLDBREW until 30 April 2027; signed by Grace Liu, founder.

Fernbrook Tea Launch Email: Cold Brew Pouches

Subject line and preview text

Subject: Cold Brew Pouches are here: steep overnight, pour in the morning

Preview text: Three blends, one litre per pouch, 20% off until 30 April.

Email body

Hi [first name],

Cold Brew Pouches are here: tea bags made to steep in cold water in the fridge overnight, so you wake up to a ready-to-pour litre of tea.

If you love our tea but find hot brewing and then chilling it a chore on warm days, this is for you. No kettle, no waiting for it to cool, no watering it down with ice. Drop a pouch in a jug of cold water before bed and it is done by morning.

Why you'll like them

  • A full litre from one pouch. Each pouch is sized to make one litre, enough to keep a jug in the fridge for the day.
  • Three blends to choose from. Jasmine green, peach oolong and hibiscus mint, each made for cold steeping.
  • Nothing to throw in the bin but the tea. The pouches are plastic-free and compostable.

Price and availability

A box of 10 pouches is $14. Cold Brew Pouches are available now on our website, and will be in stores from 15 April 2027.

Launch offer

Use code COLDBREW at checkout for 20% off until 30 April 2027.

Shop Cold Brew Pouches [link needed]

Warmly,

Grace Liu Founder, Fernbrook Tea

Names, figures and dates in the example are made up for illustration.

How it works

  1. 1Open the template: a document with the skeleton and the brief appears.
  2. 2Add one line about your case to the brief, or attach your notes as sources, and press First draft.
  3. 3Edit directly, or ask the AI to tighten, expand or translate any passage; every AI change is reviewed before it lands.
โœจ Write one from this template

Questions

Can I use the example as it is?
The example shows the shape and tone; its names and figures are made up. Open the template and give the AI your own facts, and it writes yours in the same shape.
Does it work in English and Chinese?
Yes. The document is written in the language of your brief, and any passage can be translated afterwards.
Is it free?
Writing is billed by the tokens used, usually a few credits per draft; the template, the skeleton and the editor cost nothing.

Quick tools for one part of it

๐Ÿท๏ธProduct Name Generator: Names for a New ProductDescribe the product, who buys it and the feel you want; get 20 product name ideas grouped by style, each with why it works.

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