Cold Email Template: B2B Example and Follow-Up

A cold email is a first message to someone who does not know you, asking for one small thing: a reply, a short call, a look at a sample. The ones that get answers are short enough to read on a phone, show in the first line why you chose this person, offer one piece of proof instead of a list of features, and make the ask easy to say yes to. A short follow-up a week later often gets more replies than the first email.

Structure

The document opens with these headings and blanks.

Cold email

Subject: [under 50 characters, specific to them]

Hi [first name],

[Why you are writing to them: one specific line about their company or work.]

[The problem, in their words.]

[What you do about it, with one piece of proof: a result, a client, a number.]

[One small ask: a 15-minute call, a reply, a sample.]

[Name, role, company, one link]

##Follow-up (a week later)

[Two or three lines; add something new, repeat the ask.]

A complete example

Written by the AI from this brief, exactly as the workbench would write yours:

A cold email from Nadia Haddad, founder of a small studio that makes short product videos for online shops, to the head of e-commerce at a mid-size outdoor-gear retailer whose product pages have photos but no video; proof: a client’s backpack page converted 22% better after adding a 20-second video; the ask: may she send two free sample videos for their best-selling tent; plus a two-line follow-up a week later mentioning that the sample takes three days.

Cold Email: Product Videos for [Company] Product Pages

Email 1

Subject: Short video for [Company]'s tent pages?

Hi [First name],

I'm writing to you because you run e-commerce at [Company], and I spent some time on your product pages this week. The photography is strong, but none of the pages have video, including your best-selling tent.

That usually means shoppers can't see how the product sets up, packs down, or looks in use, so some leave to find that on YouTube and don't come back.

My studio makes short product videos for online shops. For one client, a backpack page converted 22% better after we added a 20-second video. [source needed]

Could I send you two free sample videos for your best-selling tent, no strings attached? If you reply "yes," I'll send them within three days.

Best, Nadia Haddad Founder, [Studio name] [phone] | [website]

Email 2: Follow-up (one week later)

Subject: Re: Short video for [Company]'s tent pages?

Hi [First name], a quick nudge in case this got buried: the two free sample videos for your tent take three days, so a one-word reply is all I need to get started.

Best, Nadia

Names, figures and dates in the example are made up for illustration.

How it works

1Open the template: a document with the skeleton and the brief appears.

2Add one line about your case to the brief, or attach your notes as sources, and press First draft.

3Edit directly, or ask the AI to tighten, expand or translate any passage; every AI change is reviewed before it lands.

Questions

Can I use the example as it is?

The example shows the shape and tone; its names and figures are made up. Open the template and give the AI your own facts, and it writes yours in the same shape.

Does it work in English and Chinese?

Yes. The document is written in the language of your brief, and any passage can be translated afterwards.

Is it free?

Writing is billed by the tokens used, usually a few credits per draft; the template, the skeleton and the editor cost nothing.